The Falmouth Brand
The brand identity project initiated by Falmouth BID is the cornerstone of the destination marketing efforts for Falmouth. Falmouth BID instigated a community-led brand identity project in order to understand:
•more about Falmouth, its values and strengths – what makes Falmouth, Falmouth
•more about our visitors and potential target markets
•more about what messages we’d like to convey about Falmouth, messages that would be targeted, relevant and innovative so as to inspire further visits
A logo was chosen by the community that best reflected Falmouth’s spirit – past, present and future.